Production Features of the Lego Enterprise History

The company began to expand in new frontiers of the toy industry. In 1971 LEGO started to target ladies with the release of furnishings and dollhouses; in 1974 this introduced their first real human figures, named Minifigures; and 1979 that expanded in to space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of rings elements marketed to young girls. This period also found the creation of a management structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen joining the bureaucratic staff and working to modernize the company’s manufacturing methods.

The 1971s also found the introduction of a method that allowed customers to pick out certain bricks they desired to purchase and build their own products, rather than get pre-made equipments; this is popular with adults, as well as children. In the same decade, Seglar branched away into old territory while using the Castle topic, and in 1980 the company added it is first coach sets to its collection.

In 1989 Lego introduced the Pirate topic, and with it many pirate delivers, desert islands and treasure. The business also expanded its assortment of facial expressions, adding beards, eye nicotine patches and lip stick in addition to the standard two eye and smile. Some elderly Lego coin collectors resented these types of changes, selecting the more simple faces of earlier models.

As Lego expanded to a huge international corporation, it had to find ways to meet up with the needs of their big name potential buyers like Aim for, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster transport times. To keep up with these needs, the company began to reduce total production coming back new products by causing more utilization of computerized assemblage systems.

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